How it works
Below is a detailed breakdown of our brand development process, outlining each stage from initial concept to final execution. Our structured approach ensures that every aspect of your brand is thoughtfully crafted, strategically positioned, and consistently implemented to create a strong, memorable identity. Explore the steps below to see how we bring your vision to life.”
Phase 1
Step 1 | Information Gathering
The initial process of information gathering for developing a new business brand begins with an in-depth questionnaire designed to capture the essence of the business. This includes understanding what the business means to the owner, what it represents, and the overall vision for its future. Identifying unique aspects that set the business apart from competitors is crucial in shaping a distinctive brand identity. Additionally, preferences regarding colours, styles, and themes are explored to ensure the brand aligns with the desired aesthetic and emotional impact. Likes and dislikes are also considered to refine the branding direction, ensuring it authentically reflects the business’s personality and values. This foundational stage lays the groundwork for creating a cohesive and compelling brand identity.
We would strongly recommend locking in a domain name at this point as finding the perfect availible domain name can seriously influence the name of your business.
You can do this HERE.
Step 2 | Brand Research
Thorough research is essential to building a successful brand. This step involves analysing the target audience—understanding their demographics, behaviours, needs, and pain points—to create messaging that truly resonates. Additionally, competitor research helps identify gaps in the market and opportunities for differentiation. Evaluating competitors’ branding, messaging, and customer experience provides insights into how to position the business uniquely within the industry.
Step 3 | Concept Development
At this stage the brand’s personality and voice are defined. Whether it’s professional, friendly, innovative, or luxurious, the brand’s tone should be consistent across all communication channels. A compelling brand story, tagline, and key messaging are developed to clearly articulate the brand’s purpose and value proposition. Consistency in messaging ensures a strong emotional connection with the audience.
Phase 2
Step 4 | Design Creation
This step involves developing the brand’s visual identity, including logo design, colour selection, typography, and other visual elements. These elements must be cohesive and instantly recognisable to strengthen brand recall. Additionally, various digital and print assets—such as menus, posters, flyers, social media graphics, packaging, and marketing materials—are created to maintain a unified brand experience across all touchpoints.
Step 4 | Website Development
A website is a crucial representation of the brand, designed in alignment with research insights. It should reflect the brand’s visual identity, communicate its messaging effectively, and provide an intuitive user experience that engages potential customers.
Step 6 | Asset Creation & Implementation
The newly developed brand is rolled out across all platforms, ensuring a consistent presence across the website, social media, packaging, marketing materials, and customer interactions. A seamless and professional brand experience strengthens recognition and credibility.
Phase 3
Step 7 | Final Adjustments
Before the brand is officially launched, any necessary refinements are made. This includes reviewing and fine-tuning visual assets, messaging, and website functionality to ensure everything aligns perfectly with the brand vision.
Step 8 | Approval & Sign-Off
Final approval is given on all branding elements, including designs, assets, and website content. Once everything is confirmed, the brand is ready for launch.
Step 9 | Launch & Implementation
The brand goes live, with a set date for the website launch and printing of physical materials. Marketing efforts begin to introduce the brand to the public, ensuring a strong and impactful debut.
Check your website is available?
FAQ
Frequently Asked
Questions
+ Where can I check if a domain is available?
You can use many search engines and many of them offer different prices depending on the uniquness of your domain you require. You can can search HERE for an available website if this helps.
+ Can we host a website for you?
Simple answer is.. yes we can!
It is an option for us to host your website however the price of this will depend several factors out of our control such as availability, outside costs and length of time that is being paid for.
+ Does it matter what domain I use?
Absolutely, one of the hardest parts of setting up a first time business is finding a unique business name that is also availble in a pleasent domain format for example www.Smith.com
+ Can we transfer to an exsisting domain?
Yes, we can transfer and use an exsisting domain as long as you can still access/login to the domian itself and it has been setup to allow transfers. We canonnot use the domain if the login details have
been lost.
+ How long does the whole process take to complete?
There is no set time as to how long as each individual customer has very different needs and requirements, However, we will work with you throughout the process to agree manageble times at each point of the process until we get to the end.
+ Can I chanage my package halfway through?
Yes, you can upgrade your package at any time if you you want more visual branding for your business, there is also the option to add on to your package if there is something specific you require.